In recent years, the fashion industry has seen a significant shift in the attitudes towards real fur, with many fashion enthusiasts choosing to eschew it in favor of more ethical and sustainable options. The rise of anti-fur campaigns and animal rights movements has played a crucial role in this transition. This led to a decline in the popularity of real fur coats among the majority of consumers, particularly among the younger generation.
After disappearing from catwalks and the streets alike, real fur coats haven’t been on the radar for the majority, especially Gen-Z’s. In a surprising turn of events, real fur has come back into the fashion world, thanks to the resurgence of the ‘mob wife’ aesthetic trend on social media. Luxurious gold jewelry, real fur coats, and animal prints are once again in vogue, capturing the attention of fashion enthusiasts and influencers alike.
Not all furs are real, but nowadays many young people opt for real vintage or second-hand fur jackets inherited from family members. The next generation is falling in love with vintage classic real fur jackets. Social media has played a significant role in the resurgence of real fur in the fashion preferences of the younger generation. More and more young people are embracing the trend of wearing their granny’s or mummy’s real fur jacket.
Gen-G influencers have embraced the concept that wearing authentic vintage fur is more environmentally friendly than synthetic fur, and they are sharing this with their followers. They promote the latest trend of wearing second-hand furs by sharing photos of themselves wearing them on social media, encouraging others to do the same. By promoting the idea that wearing real vintage fur is more environmentally friendly than synthetic alternatives, they are encouraging others to consider the sustainability of their fashion choices.
The resurgence of real fur in the fashion world represents a complex intersection of trends, ethics, and sustainability. While the debate over the use of real fur in fashion continues, it is clear that Gen-Z is finding new ways to incorporate vintage and second-hand fur into their wardrobes, embracing classic styles and promoting a more sustainable approach to fashion. As the fashion industry continues to evolve, it will be interesting to see how attitudes towards real fur and ethical fashion develop in the years to come.
